Ben Willers Information & Data Graphic Design

Understand Risk, Maximize Returns


SigFig are a new kind of investment company: one that uses science and data to help everyday investors invest better. Many younger investors’ portfolios seem to comprise of stocks of companies whose products they use every day, like Google, Facebook and Apple. Older investors seem to feel comfortable owning well-established, stable companies like AT&T, Johnson & Johnson… and Apple. In fact, it seems almost everybody loves Apple. Analysing more than 30,000 investors portfolios across all age groups also reveals that many rely too heavily on equities, while lacking in fixed income investments. By sharing regular insights into the head-spinning world of stocks and bonds, we can all learn to be a little money smarter.